Privacy Policy

Last updated: 28th April 2026

1. Introduction

Welcome to We Are Consequential (“we”, “us”, “our”).

We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit weareconsequential.com or interact with our services.

2. Who We Are

We Are Consequential
Email: privacy@weareconsequential.com

We are the data controller responsible for your personal data.

3. What Data We Collect

Information you provide directly:

  • Name

  • Email address

  • Phone number

  • Company name

  • Enquiry or project details

Information collected automatically:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Referring URLs

  • Pages visited and time spent on site

Analytics data:

  • Website usage data

  • Interaction with pages and content

  • General location data (e.g. city-level)

4. How We Use Your Data

We use your personal data to:

  • Respond to enquiries and provide services

  • Manage client relationships

  • Improve website performance and user experience

  • Analyse website usage and trends

  • Comply with legal obligations

5. Legal Bases for Processing

We rely on the following lawful bases:

  • Consent – for cookies and analytics tracking

  • Contract – where processing is necessary to provide services

  • Legitimate interests – to operate and improve our business

  • Legal obligation – to comply with applicable laws

6. Cookies and Analytics

We use cookies and similar technologies to:

  • Ensure the website functions properly

  • Analyse how visitors use our website

Where required, we obtain your consent before placing non-essential cookies.

You can manage or withdraw your consent at any time via our cookie banner or browser settings.

7. Third-Party Services

We use the following third-party providers:

Squarespace

Our website is hosted on Squarespace. Squarespace may collect personal data such as IP addresses, device information, and usage data to ensure site functionality, performance, and security.

Google Analytics

We use Google Analytics to understand how visitors interact with our website and to improve our services.

Google Analytics collects information such as:

  • IP address (which may be anonymised)

  • Device and browser information

  • Pages visited and time spent on site

This information is processed in aggregated form and does not directly identify individual users.

8. International Data Transfers

Some of our service providers may process personal data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations

  • Standard Contractual Clauses

9. Data Retention

We retain personal data only as long as necessary:

  • Enquiries: up to 24 months

  • Client records: up to 6 years

  • Analytics data: in accordance with Google Analytics retention settings

10. Your Rights

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

To exercise your rights, contact: privacy@weareconsequential.com

You also have the right to lodge a complaint with the Information Commissioner's Office.

11. Data Security

We implement appropriate technical and organisational measures to safeguard your personal data against loss, misuse, or unauthorised access.

12. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have any questions about this Privacy Policy, please contact:

Email: privacy@weareconsequential.com